On Friday, renown CNBC sports business reporter Darren Rovell reported on his Twitter page that Meb Keflezighi signed an endorsement deal with sporting gear company Sketchers.
Keflezighi, the 2004 Olympic silver medalist and 2009 New York City Marathon champion, was previously unsponsored by a shoe company after his relationship with Nike ended earlier this year.
Sketchers does not currently have a line of high-end specialty running shoes. Perhaps Meb will be used as the face of the brand as they attempt to move into the running space.
More details to come soon.